I’m very aware of the relationship that is developed between two people from the bottom to the top of a mountain, in just a 15 minute or so chair lift ride. In those fifteen minutes, your gear can act as a sales pitch as much as a conversation starter; which is why I’ve decided that I want to shed a lot of light on the subliminal messages that can be perceived by something as simple as the graphics on the bottom/top on a snowboard or skis.
I wanted to pick out some topics of interest that I want to draw more attention to and also a customized piece by a customer request was included in this project.
Initially, I had intended on doing a 6 poster series with 1 snowboard mockup. Immediately as I dove into designing the posters I felt unattached to just the poster series so I wanted to kind of shift weight and for every poster designed I wanted a complimentary board design along side of it. To show how marketing/advertising poster components can morph into something else that gives a snowboarder a personality representation on the mountain. Representing something that is important to them, or an impersonation of what makes them who they are.
The series:
A cause driven by a friend, who has driven a non profit school in Karatu, Tanzania. I designed this map hoping that it could represent the area that the school is in and give it some recognition and maybe draw people to pay more attention to situations like this. http://www.tanzania-schools.org/ is where you can find more on the school and the people who support it.
A customized order came in from Katie Smith of Hanover, Maine. A new business owner at the age of 21 who is a free spirit by every definition. She has an obsession with dream catchers, apparently she has somewhere near 10 or 11 in her room. I stemmed off of that, and went with a design that was representational of her free spirit, love for travel and feathers.
A customized design was also made for Black Bear Energy, a Maine grown energy company that has pure intentions of giving natural energy and replenishment to as many lives as they can reach. www.blackbearb12.com is where you can find out more about their products. I pulled their new can design and color schemes to give out basic information and representational mood for the company for both the poster and design.
